Bartending Society

I acted as a design consultant for the Dundee University Bartending Society and was asked to design a logo for them to be used in on and offline promotions.

The logo uses simple iconography to be instantly recognizable, with the added option of a coloured circular background.
Along with suitable typography and copy, the logo was used on business cards and facebook pages.

Designing a logo was an interesting challenge and the workflow looked something like this:

-Collect inspiration online.

-Sketch name and ideas on paper.

-Transfer some of the ideas to Illustrator.

-Test the ideas on different backgrounds and in different settings.

-Pick out the one that looked the best and refine it.