I acted as a design consultant for the Dundee University Bartending Society and was asked to design a logo for them to be used in on and offline promotions.
The logo uses simple iconography to be instantly recognizable, with the added option of a coloured circular background.
Along with suitable typography and copy, the logo was used on business cards and facebook pages.
Designing a logo was an interesting challenge and the workflow looked something like this:
-Collect inspiration online.
-Sketch name and ideas on paper.
-Transfer some of the ideas to Illustrator.
-Test the ideas on different backgrounds and in different settings.
-Pick out the one that looked the best and refine it.